1.1. “ Agreement ” means this master subscription agreement together with any applicable Order Form(s) and such other terms and conditions as may be added to or substituted for them from time to time pursuant to the Agreement.
1.2. “ Affiliate ” means any entity that directly or indirectly controls, is controlled by or is under common control with the subject entity. “Control” for purposes of this definition, means direct or indirect ownership or control of more than 50% of the voting interests of the subject entity.
1.3. “ Content ” means all Intellectual Property rights in the Platform, the Platform’s content, including the Platform’s “look and feel”.
1.4. “ Customer Data ” means electronic data, content, and information submitted to the Platform by Customer or by a third-party on behalf of Customer.
1.5. “ Effective Date ” means the last date upon which either party executes the relevant document, such as this Agreement or an Order Form.
1.6. “ Initial Term ” means the first time period covered under the Agreement.
1.7. “ Intellectual Property ” means all ideas, concepts, inventions, systems, platforms, software, interfaces, tools, utilities, templates, forms, documentation, content, training materials, techniques, methods, processes, algorithms, know-how, trade secrets and other technologies, implementations, and information.