As healthcare costs continue to rise and the global population ages, the issue of health insurance claims fraud is becoming increasingly significant. This problem is particularly acute in emerging markets, where limited resources and a lack of regulatory oversight can make it easier for fraudsters to operate. To compete and win in this challenging environment, health insurers in emerging markets must find ways to reduce the impact of fraud on their bottom line.

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One promising solution is the use of artificial intelligence (AI) to detect and prevent fraudulent claims before it is settled. Not after. AI systems can analyse large volumes of data - identify patterns and anomalies that may indicate fraudulent activity, helping insurers to catch fraudsters before they are able to defraud the system and prevent fraudulent claims from being paid out.

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According to a report by PwC, the use of AI in the fight against insurance fraud is expected to grow significantly in the coming years. The report predicts that the global AI in the insurance market will reach $11.5 billion by 2025, up from $1.5 billion in 2017. This growth is being driven by a number of factors, including the increasing availability of data, the growing adoption of digital technologies, and the increasing need for insurers to reduce their losses from fraud.

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Another report, this one by Accenture, found that the use of AI in the insurance industry can lead to significant cost savings. The report estimates that AI can help insurers to reduce their fraud-related costs by up to 25%, and can also lead to cost savings in other areas, such as underwriting and claims processing.

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In addition to detecting fraud, AI systems can also help health insurers in emerging markets to streamline their operations and improve efficiency. For example, AI can be used to automate certain tasks, such as processing claims and verifying the accuracy of information, freeing up human staff to focus on more complex and high-value tasks. This can help insurers to reduce their overhead costs and improve their bottom line.

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Overall, the use of AI in the fight against health insurance claims fraud offers a powerful tool for health insurers in emerging markets to compete and win in today's challenging environment. By leveraging the power of advanced analytics and machine learning, insurers can improve their fraud detection capabilities, streamline their operations, and ultimately reduce the impact of fraud on their bottom line.

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