About the role
Your Objective You’re a dynamic Growth Marketing Leader, who will be responsible for crafting and executing a comprehensive marketing strategy. This includes overseeing various marketing domains such as product marketing, performance marketing, events, social media marketing, and partnerships.
How you'll help us achieve it
- Develop and oversee the company's growth strategy in collaboration with Curacel's Management Team.
- Establish a robust growth and marketing division within Curacel
- Regularly report and forecast crucial business metrics, including customer growth, retention, revenue, engagement, NPS, and profit margins.
- Shift marketing efforts to target enterprise-level prospects through account-based marketing (ABM) strategies.
- Innovate in user acquisition, targeting the first major milestones of customers.
- Gain an in-depth understanding of our current and potential users and their motivations.
- Master our customer acquisition channels, marketing funnels, and tools.
- Manage the marketing budget effectively across various tools and channels.
- Lead growth experimentation, optimising existing channels and exploring new opportunities.
- Champion a data-driven culture, emphasising instrumentation and attribution.
- Work closely with the Product Team to refine user experience, copy, and messaging.
- Maintain and develop the Curacel brand and voice, ensuring consistency across all communications.
In your first month, you'll
- Learn what we do, how our product works and what new products we are building.
- Build a structure for monitoring progress and measuring the success of campaigns and marketing activities.
- Gain an in-depth understanding of our current and potential users and their motivations.
- Review existing content calendar and create a new one for our social media, newsletter and blog.
- Lead the creation of reports and white papers for insurance, claims management, fraud detection, embedded insurance in Africa.
- Lead the creation of video testimonials of our clients across Africa.
Requirements
- Minimum of 6 years of experience in B2B Marketing, with a focus on medium-sized and Enterprise businesses, SEO and growth marketing.
- Proficient in marketing analytics and applying insights to optimise campaigns.
- Participate in product lead growth experiments and provide marketing insights.
- Demonstrated ability in being analytical and data-driven.
- Strong leadership skills, with the ability to work with cross-functional teams.
- Proven track record of growth, with examples and outcomes of previous campaigns.
- Develop content that addresses enterprise pain points, use cases, and success stories.
- Exceptional written, oral, and organisational skills.
- Experience in managing comprehensive, data-driven marketing, and communication strategies.
- Familiarity with relevant marketing tools and platforms for campaign activation.
Bonus points if you
- Have B2B SaaS marketing experience
Key details
- The growth marketing position is a full-time position and reports to the CEO.
Benefits
- Subsidized health insurance
- Monthly data allowance
About Curacel
Our Mission
Our mission is to make it easy and pleasant to get & use risk protection in emerging markets.
More than 3 billion people all over the world are not protected from the risks they face in their daily life. These people try to build a successful life for themselves and their families, but any of those risks can set them back by years.
Our Product
We are building the rails to make insurance work for the next billion people in emerging markets
Curacel creates APIs that enable insurers to connect with digital distribution channels and to administer their claims cost effectively.
Our products include:
- Curacel Health- Process insurance claims faster & Detect fraud in claims process
- Curacel Auto- Revolutionising motor insurance with cutting-edge AI
- Curacel Pay- Process insurance payment flows
- Curacel Grow- Add insurance to any product
Our Team
- Young, Ambitious & Passionate
- 30+ odd product, engineering, biz & ops Curalytes in 4 countries
- Empowering 15+ insurers (AXA, Liberty, Old Mutual) in ~10 markets
- Backed by Y Combinator (W22), Google and many more great investors
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