Shipbubble, a beacon for growing African SMEs, serves as a conduit that connects online merchants, marketplaces, and e-commerce platforms with an array of global shipping carriers. Everything is achieved through a single API and dashboard, providing a streamlined and efficient experience for their customers.

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However, Shipbubble wasn't always this integrated. In the early stages, they were dependent on their partners' insurance policies. Although they were successfully connecting customers with shipping companies, there was something missing—direct and affordable insurance at checkout. This gap led to a need for change, a need for Curacel.
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Curacel, understanding the challenge Shipbubble faced, came on board to ensure a smooth transition. They helped Shipbubble move from being reliant on partners' insurance policies to embedding their own. This change was greeted warmly by the CEO, Jordan Ajibola, who hailed the integration as one of the fastest they've ever done, establishing affordable insurance options for their customers at checkout.

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The impact of this transition has been substantial. On the Shipbubble website, customers can now add insurance for as low as N500 to any trip they book. This addition has brought about a remarkable increase in customer trust. So much so, that Shipbubble has seen a stunning sixfold growth in customer acquisition, a feat achieved solely by integrating insurance with Curacel.

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Curacel and Shipbubble's collaboration has changed the landscape for African SMEs, providing an affordable, efficient, and safe shipping solution. As we continue to watch their journey, the potential for further growth is enormous. It is a story of transformation and innovation that sets an example for many others to follow